I like this article because it has real life examples of how people are going beyond the resume. They are stating that instead of applying to a position, GO ON THE OFFENSIVE AND CREATE A POSITION OPENING WITHIN A COMPANY!
People have come to complacent with websites that aggregate job openings. It has become easy to apply to any job. With this article, you wouldn’t be going “the easy route.” You are going from a “pull” system to a “push” system.
Show these companies what you are about.
Here’s the link to the article below:
http://mashable.com/2013/12/28/resume-alternative/
Good Luck,
Sam